Ah, it wouldn’t be a new year without something new to adapt to, and if you have either a Free or Premium account on LinkedIn, you will be seeing some further changes in the near future.
LinkedIn are making some big changes which are being rolled out at the moment. If you haven’t had them yet, they are on their way. So, I thought I’d look at some of the expected changes so that you won’t be completely surprised when they hit you!
So, what sort of changes are they and how will they affect you? In general, the changes are centred around simplifying the design and functionality and certainly the new interface is a lot simpler to use. The flip side of that is that there are several useful features such as the advanced search facility and notes and tags that are no longer available. However if you’d like to see how you can restore some of that functionality, particularly the advanced search, without having to upgrade to Sales Navigator take a look at my post “Has It Happened To You Yet?“.
Even with the new changes LinkedIn is set to continue its growth as one of the most important and underutilised B2B sales and marketing tools. Embrace the changes and let it help you grow your business in 2017.