How Will You Be Affected By This?

Big things are happening at LinkedIn HQ, with the business-oriented social network unleashing new updates to the site to bring more opportunity, behavioural data and tools for B2B marketers.

With the recent acquisition of LinkedIn by Microsoft, many CEOs, business owners and entrepreneurs have been asking what the implications will be for avid users. Recently, LinkedIn unveiled its website at an event in San Francisco, and a full redesign is coming soon to LinkedIn’s main website, which they’re aiming to consist of “cleaner” and “simpler” features.

The new messaging platform has a smart chat bot integrated into it, which will be able to compare users’ calendars and help them schedule meetings by suggesting times and places. But perhaps the biggest impact LinkedIn new capabilities will bring is to the B2B marketing space. The professional social networking company has launched conversion tracking that’ll provide specific details about which users are clicking through on sponsored content and text ads and which are becoming customers.

Described as one of the “top-requested features” from advertisers, LinkedIn’s conversion tracking offers additional insights into the actions its 450 million members are taking. New features to the Campaign Manager tool will help advertisers interested in measuring how many leads, sign-ups, downloads, and purchases come about through their sponsored updates.

It remains uncertain exactly when LinkedIn will roll out these new changes, but look for enhanced firmographic and behavioural data, better demographic targeting, more tools, and of course greater ways to engage with your target market.

So, how will it affect you? In all honesty, hugely. But only if you take advantage of it. If you want to stay on the top of your LinkedIn game and discover how to use existing and new features to boost your current LinkedIn marketing strategy, please download one of my free e-Books:

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