About Linking Business
We help businesses increase their sales by using LinkedIn effectively. LinkedIn is the premier B2B networking site. 450 million profiles worldwide and 21 million in the UK alone make it an incredibly powerful sales and marketing tool, but a lot of business people don’t understand how to get the most from it.
If you’re not using LinkedIn effectively you will without doubt be missing out on business opportunities. Whether you are a small business owner looking to find new customers or a sales director with a team who need more hot leads to follow up, LinkedIn can really help grow your business – and at Linking Business we will show you how.
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How We Can Help You
If you are a Sales Manager or Director with a B2B product or service to promote, you'll know that selling in that market is becoming more and more challenging every day. The key to success is generating high-quality leads. Unfortunately, in today's environment it is becoming increasingly difficult to find, connect and engage with the key decision-makers in any company.
If your team could find and build more relationships with prospects and customers through using LinkedIn (and without cold-calling!) would you be interested in finding out how to do this?
Having a Sales Team trained to use LinkedIn effectively will give you a competitive edge and it can mean the difference between your products, services and team members being found by searching customers or lost amongst the thousands of other suppliers' products
We have a number of programmes that can give your team the skills and knowledge that they need from a simple in-house training programme to our specially tailored LinkedIn Accelerator programme.
As the owner of a small business it is easy to feel overwhelmed by being so focussed on delivery you don't have the time to promote and develop your business effectively. Yet, for small businesses LinkedIn provides a real opportunity to get your offering in front of your customer.
We live in a time where everything is researched online and if you operate in the B2B sector then LinkedIn is where a lot of that research happens. If your profile and that of your company reads more like an online CV then your business proposition won't only be ignored - it might not even be found.
If your profile doesn't get you noticed (for the right reasons) it will be overlooked amongst the other 21million UK profiles. If you don't add value to the profile and make it worthwhile reading, why should a customer bother finding out more.
We can show you how to make sure this doesn't happen. From ensuring that you have a profile that is found, effective and shows you and your company in the way you would want, to showing you how to find, connect and engage with new customers. Linking Business can show you how to avoid the problems and reap the benefits of what is the most underutilised sales and marketing tool available.
About Steve Doyle & Linking Business
I am a marketing and sales professional with 35 years experience in the pharmaceutical industry. I have worked for some of the largest companies in the world, running multinational sales and marketing teams, but I have also run my own marketing consultancy and understand small businesses and the pressures on them.
I first used LinkedIn in 2005 but like most people didn’t know how to get the best out of it using it as an online CV rather than the sales and marketing tool it can be. I only realised the true potential when I used LinkedIn to build my own consulting business and when I was able to help a client finalise a €5 million distribution deal in a new market using LinkedIn contacts. Since then I have shared my knowledge and experience to help businesses of all sizes get the most from LinkedIn.